Justin Britten’s company makes a suite of products for launching and managing a beta. Prefinery hits a sweet spot for me because Prefinery’s capabilities sit immediately adjacent to many PR functions, and despite the fact that things like sign-up forms and approval queues and invite codes are among the last of the last-minute priority features to develop, they’re also some of the most important.
As Justin writes on the Prefinery blog:
There are tons of people just like me, waiting for you to build something awesome so that we may critique and shape it. We are your beta testers and we are your most important users. We are your biggest fans, your evangelists, and your superusers-to-be.
Prefinery is built around the idea that the beta management process is a cornerstone of success and that this first connection with your users is undeniably important. Our goal is to help entrepreneurs nurture the relationship with their beta testers and to build excellent products collaboratively.
We’re hoping that with the Fall conference season rapidly approaching, Prefinery is hitting its stride at just the right time. Expect a GA launch come August.
Disclosure: Prefinery is a client.