Amen to that, brother. Jordan Kretchmer on why outsourcing your comment community to the social networking behemoth is a bad idea.
Publishers who have chosen to hand over their entire communities to Facebook are likewise choosing to give up the entire value of their community. What this means is that they no longer have any data on loyal commenters, and no email addresses, which means no ability to communicate with them again. They’re no longer your users, they’re Facebook’s.
You’re giving a huge strategic and valuable asset to Facebook. They understand the inherent value of comments and community, and are attempting to take it out from underneath publishers before they even realize what’s happened. And we’re back to where we started—publishers don’t quite understand the value of their communities yet.
Owen’s onboard and we’re off and running. After last week’s all-hands meetings in Austin, I left psyched about the killer team we have put together in such a short period of time. I know everyone says that, but it’s different when it’s your baby.
You should read Mathew Ingram’s piece for the overall concept, Nova’s on the background and founding, and Owen + Nick’s first newsletter missive — an amusingly anachronistic start to a modern editorial venture. In it we’ll beta and battle-test both the voice and the venture itself, as they develop, in full view.
Disclosure: The Daily Dot is a client. I am also a co-founder and investor.
It is fun to see Bottlenose start to uncloak after many months of work — it really is the coolest demo I have seen since Siri. You are in for a big treat. I have been using it for a month now and it has totally changed my effectiveness on Twitter — both on the consumption and the creation side.
I’m especially happy for my friends Nova and Dominiek — they were each talking about similar concepts for years before their introduction, and it’s a wonderful match.
More to come soon from the company — MG only scratched the surface of what they’ve built. The stream curation capabilities, the plugin store (full of goodies) and the rule-based autopilot/alert preferences will all be included, in addition to the annotation layer as described. There should be a fuller review out soon.