As I mentioned earlier this month, Roku officially stepped up to the plate against Apple TV by launching their new line of streaming video products. The price and functionality of the product compare favorably to our competitors, but the timing of this release was particularly fun.
Don’t overlook the fact that building these kinds of boxes is non-trivial (resulting in frequent delays from some). The new Roku is fully baked and ready to ship. Chris over at Financial Times provides a great overview.
Roku is a feisty and fleet-footed Silicon Valley company that has been running ahead of a flood of internet-connected devices threatening to engulf its tiny set-top box. With its new lineup just launched, Roku stays out in front on price and content and gets in just ahead of its biggest challenger to date - Apple TV, which is due to go on sale by the end of the month.
Disclosure: Roku is a client