Here is the second in the series, which ran today. Feedback is very much appreciated if you have the time to give it.
"Our collective data is the byproduct and the artifact of digital life and web living. It is increasingly rich and it is precisely the inner logic according to which we make decisions to buy and sell, act and react. We have, consciously or unconsciously, made data the bonfire, the totem, and the town square."
I also made a trail of articles that should be useful if you’re interested in exploring these concepts further.