[From Michael Cote]:
What makes the best schwag? How about crap schwag? While at SXSW last year, Coté, Josh Dilworth, and Lauren Sell go booth-to-booth to not just check out the schwag, but analyze and comment on it. Does it work? Where’d it come from? Would you want to get it?
After touring through the booths, we get outside and see the kind of schwag the press gets.