Introducing the new Semantic Web podcast series produced by Carla Thompson, Mark Johnson and myself. It is our little corner of the world where we discuss all things Semantic Web, from a non-technical (i.e. business) perspective.
The series grew out of our successful panel at the Semantic Technology Conference, titled “Taking Semantic Technology to the Masses.” Our goal here is simply to continue that discussion, as we found it to be very helpful in shaping our own thinking about these issues.
Come check out our panel and the Semantic Technology Conference! It is next Tuesday the 20th at the Fairmont San Jose at 10:30 a.m. — I will be joined by Thomas Tague of Reuters/Calais, Chris Morrison of Venturebeat, Carla Thompson of Guidewire, and Mark Johnson of Powerset. We’re going to be talking about what is and is not working thus far when it comes to taking semantic technologies into the mainstream.
WORD UP (sorry people, but it is true). There is a symbiotic relationship at play, and that part is never going to go away. FriendFeed is my favorite example — we launched them and continue to provide baseline support — but essentially the thing has become its own animal, and the guys are just rockin’ and rolling on their own (an overwhelmingly positive result, and we wish this happened with all of our clients) — but people forget that it started somewhere, and it didn’t happen in one day. Or, Radar/Twine — we’ve been criticized for overhyping the Semantic Web (which is another discussion altogether), but when we started with Nova, no one understood what the heck we were talking about and no one cared and we had to be super proactive and scrappy and we took the time to sit down with everyone — and I mean EVERYONE. In that case too, it didn’t happen in a day. Now the Semantic Web is, for example, one of RWW’s core beats, and I am NOT saying that Nova made it happen all by himself, because that isn’t even close to the truth. But I’ll tell you — it took a lot of kicking and screaming at first;) Read my response to Part One here.
John Eric’s brilliant idea, that in a sense has been started and squashed many a time here in Austin, alas — here’s to success this time around; a really critical mass of B2C + tech/marketing/design creative class types is building in Austin and it is fun to watch and be a part of it.
A nice new report from Forrester that supports our thesis that interactive marketing spend will continue unabated even despite the recession. Also, another great example of stuff that I initially miss but find on Twine (sorry for the blatant product plug, but it’s true!)
Hey everyone, check out the new digs! HUGE props go to Ellis Neder and Mark Pfohl over at NYC-based Sway Design. They rock, are easy to work with, and I highly recommend them — Sway has also done fantastic work for clients MakeMeSustainable and ZocDoc, which is how I found out about them in the first place.
I’ve also been waiting for the redesign to get my bloggy game on a little more formally. I have been getting more and more traffic, some great comments (including some high-profile peeps) and I even made it onto Techmeme for the first time about a month ago.
Overall, I’ve been using this blog over the last year to play around with the types of content that provide a good fit for my objectives, and I think that I’ve finally got it narrowed down to something cohesive (at least to me, hehe).
The new font and text format should make longer posts a lot easier to read, too, which was really preventing me before from doing many text-based posts. I continue to love Tumblr, but the idea is that the new design will also allow me to the straddle the line between a traditional blog and a tumble log a little bit more effectively.
So again, thanks to Ellis and Mark, and more to come soon!